2Blue Hospitality
At 2BLUE HOSPITALITY, our mission is to empower hospitality business to thrive through expert hospitality consulting and innovative strategies. We are dedicated to delivering tailored solutions that improve operational efficiency, elevate guest experiences, and drive sustainable growth. By leveraging industry insights and fostering collaborative partnerships, our hospitality consulting service help clients navigate the complexities of the hospitality landscape, turning challenges into opportunities and setting new standards of excellence.
Our Story
In 2024, two friends and industry veterans, Barry and Jason, came together to launch 2Blue Hospitality, driven by a vision to redefine excellence in the industry. Their journey began in 2019 when Barry and Jason met and started working together in Lexington, KY, where they discovered a shared passion for transforming the hospitality landscape. Over the years, they frequently discussed the idea of starting a business together, guided by their shared personal and professional values.
Barry and Jason identified a gap for a consulting group that not only understood the nuances of the market but also genuinely cared about the success of their clients. Their friendship and shared values of Excellence, Fun, Integrity, Leadership, and Teamwork led them to create a consultancy that embodies these principles in every interaction, ensuring client relationships are built on trust, collaboration, and a commitment to outstanding results.
With years of combined experience with top brands like Marriott, Hilton, and Independents, Barry and Jason have excelled in hotel openings, brand conversions, and revitalizing distressed properties. Specializing in financial planning, revenue optimization, creating a winning culture, and strategic leadership, they founded 2Blue Hospitality to fill an industry gap. Their consulting services are designed to prioritize client success and set a new standard in hospitality excellence, reflecting their dedication to Excellence, Fun, Integrity, Leadership, and Teamwork.
Values
Excellence
Fun
Integrity
Leadership
Teamwork
Vision
To transform the hospitality industry by setting new standards of excellence, innovation, and guest satisfaction. We envision a world where every hospitality business, from charming boutique hotels, to grand resorts, thrives through personalized strategies, cutting-edge solutions, and a relentless commitment to creating unforgettable experiences.
Barry Kuhnke
Barry Kuhnke is an accomplished business professional with a BS Degree in Hospitality & Tourism Management from North Dakota State University and over two decades of general manager experience, spanning single properties to multi-property operations. An award-winning GM, Barry has worked with top brands, including Marriott, Hilton, and Independent hotels, excelling in hotel openings, brand conversions, and turning distressed properties into thriving, high-performing businesses. His diverse background includes leadership roles in extended stay, select service, full-service suburban, and full-service downtown convention center hotels.
Barry's results-driven approach focuses on optimizing hotel operations, increasing associate engagement, enhancing customer satisfaction, and driving revenue growth and profitability through strategic, data-backed initiatives. Known for fostering positive team dynamics, Barry builds strong relationships with his teams, owners, investors, and community partners. He actively contributes to the hospitality industry through his involvement on various boards, where he uses his expertise to shape industry standards and champion innovative, forward- thinking solutions. Barry's strategic leadership, operational excellence, and commitment to continuous improvement empower high-performing teams and drive exceptional, measurable results.
Jason Perkins
Jason Perkins is a seasoned hospitality professional with a BS degree in Hotel & Restaurant Management from the University of South Florida and extensive general manager experience. An award-winning leader, Jason has worked with renowned brands like Marriott and Hilton, excelling in various leadership roles, including extended stay, select service, full-service airport, and full-service downtown city center hotels. He has successfully managed a diverse range of operations, from single properties to multi-property portfolios, showcasing his versatility, depth of expertise, and operational excellence.
Jason consistently drives superior hotel performance through his strategic approach and operational expertise, optimizing guest experiences, enhancing team engagement, leading revenue strategies, and growing overall profitability. His hands-on leadership style, commitment to excellence, and active involvement on various industry boards allow him to shape best practices, influence key decisions, and contribute to the advancement of the hospitality sector. Jason’s ability to turn challenges into opportunities, foster high-performing teams, and deliver exceptional results in every aspect of hotel management has solidified his reputation as a transformative leader in the industry.
