Our Story

In 2024, two friends and industry veterans, Barry and Jason, came together to launch 2Blue Hospitality, driven by a vision to redefine excellence in the industry. Their journey began in 2019 when Barry and Jason met and started working together in Lexington, KY, where they discovered a shared passion for transforming the hospitality landscape. Over the years, they frequently discussed the idea of starting a business together, guided by their shared personal and professional values.

Barry and Jason identified a gap for a consulting group that not only understood the nuances of the market but also genuinely cared about the success of their clients. Their friendship and shared values of Excellence, Fun, Integrity, Leadership, and Teamwork led them to create a consultancy that embodies these principles in every interaction, ensuring client relationships are built on trust, collaboration, and a commitment to outstanding results.


With years of combined experience with top brands like Marriott, Hilton, and independents, Barry and Jason have excelled in hotel openings, brand conversions, and revitalizing distressed properties. Specializing in financial planning, revenue optimization, creating a winning culture, and strategic leadership, they founded 2Blue Hospitality to fill this gap. Their consulting services are designed to prioritize client success and set a new standard in hospitality excellence, reflecting their dedication to Excellence, Fun, Integrity, Leadership, and Teamwork.